Two weeks ago we revealed how UK brand Iceland saw a staggering 8000% increase in online views after publishing their ‘banned’ Christmas TV ad, outcompeting the other UK supermarket giants in the process. But there’s an elephant in the room – namely the UK heavyweight champion of Christmas ads – John Lewis. Every year, UK
John Lewis Takes on Iceland in the Battle for UK Christmas Ad Views & Engagements was originally posted by Video And Digital Marketing Tips
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